Viral Marketing.
It the crème dela crème for all marketers. Every company wants to create an advertising campaign sensation that sweeps the social networks by storm. The popularity of sites such as Youtube, Facebook and My Space have been breading grounds for this style of marketing as material can easily be shared between people. But the big question is….
‘Can viral marketing actually be created?’
While some companies can spend big dollars creating big ads while at the same time generating a lot of social media talk, is this really what viral marketing is?
Some say that in order to create a successful campaign you need to create buzz, interest and even throw in some controversy if you can. It needs a wow factor, so that when people read it, see it or hear it they will automatically want to share it with others.
I personally believe you cannot create viral marketing as such, but there are definite steps which can be taken to make a campaign more likely to become viral.
Firstly, you need great content that people love and want to share. It needs to be creative and original.
Secondly, you need a clever concept or situation. If there isn’t a shocking ending or an idea, which keeps you watching or reading, you’ll exit before you finish.
Thirdly, sometimes its best if they do not look overly produced. Sometimes not actually looking like a commercial can be the best ingredient.
Below is a link to what I found to be a very entertaining You tube clip about viral marketing. The clip is not informative at all and is really just for laughs. If you’re a star wars fan like myself and find humour in the German accent then I think you will enjoy this clip!
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