Its 3pm in the afternoon and I’ve just come out of yet another boring lecture. My mind feels like mush and I feel as if I’m in need of some serious retail therapy. My plan is to spend the afternoon casually browsing through a few of my favourite shops and hopefully find a bargain. Unfortunately, Little Miss Shop Assistant does not want to leave me alone and insists on following me round the store suggesting ugly garments for me to try on. So instead, I go back home and satisfy my need for retail therapy on the internet and that’s when I came across it….
…what I see as the next step forward in online shopping., the H&M website. For those of you who don’t know H&M, it’s a stylish and affordable Swedish clothing label for both men and woman, very popular in Europe and unfortunately not available in Australia.
Anyway, I have never been a huge fan of online shopping, my main reason being that you cannot try the clothes on. However, I was very impressed with the ‘Fashion Studio’ function of the H&M website. Basically, its an electronic version of playing dress ups with Barbie and Ken. First you choose your model (many nationalities to choose from), then you dress him or her up in any outfit you like. Dresses, bags, scarfs, underwear…the whole kit and caboodle! While some of you more experienced online shoppers may not be so impressed with this, I personally thought it was pretty cool. I was especially impressed with some small details such as being able to leave a top hanging out, tuck it in to a skirt or even wrap a belt around it. You can even change the backdrop to see what the outfit looks like in day or night.
For me, the experience was quite enjoyable and if this function was available on more websites, especially for clothing brands which are not available in Australia., I may seriously start considering buying clothes online.
So bravo H&M, I am impressed by this function and think other clothing stores should follow their lead.
Images taken from H&M website
Here’s a link to the site…
As long as the "boring lecture" wasn't eMarketing! ;)
ReplyDeleteNice post - but the images aren't appearing for some reason?
Haha no Wags, it definitely was not eMarketing, but i think i will refrain from saying which subject it actually was.
ReplyDeleteNot sure why the images are not appearing, i'll try to fix it.
Wow, I just commented on the first blog post and completely missed this one (using a backdoor to access the blogs). Fantastic article, really enjoyed nice writing style.
ReplyDeleteShe's making a run at #1, keep an eye out for this one Wags-a-lot.
Haha - yes, watching this one closely, Josh! ;)
ReplyDeleteHi Yukes,
ReplyDeleteI had a look at this site and fell in love haha
i wish all shops had a site likes this, would make it a lot easier.
Usually i hate the idea of shopping online because you never know how things are really going to look but with this you can actually play around and see what you could do with things
Now i can buy stuff from H&M YAY : )
I wonder how far you can strip these dolls down? (Okay fine! I've already tried...) Well I still hate clothes shopping. But this would definitely allow me to go shopping in about a quarter of the time, and it would make delegating someone to go shopping for me even easier! I like... if only I knew what size I was...
ReplyDeletehey yuki! what an interesting website they have. I wish they have models in every sizes and height too, so we could virtually see what we look like wearing those clothes.
ReplyDeleteBtw, I don't know if you've heard Looklet website (http://looklet.com/), they have similar functions in their website. The only difference is in Looklet you can dress your models up with clothes and accessories from different brands, and they even put the prices up! (just in case you want to buy it, I guess) So it's also kind of promotion but in an indirect way.
wow~ such an awesome website! it makes me wanna buy their clothes online right now! (even though normally I not even look at it)
ReplyDeleteyeah.. but i agree.. that would be great if we can adjust the model's height and weight.. so we can know how we really look in those clothes
I think that would definitely be the next step for websites such as these Cheer. I honestly believe that it wont be long before we can type in our weight, height, skin colour, body shape and then upload a picture of our own face and use that for the model.
ReplyDelete